Team

We put AI where it matters most - in the hands of those protecting life on Earth.

Friederike von Waldenfels

Co-founder

Serial entrepreneur and investor with 15+ years in technology. Founder and CEO of Forestrock GmbH, where she hosts the SustainNOW podcast on climate solutions. Trust Board member of Capacity.eco, the world’s first non-profit venture studio building moonshot missions for biodiversity - including The Shield, which equips Indigenous communities in the Amazon to fight illegal deforestation. Senior Business Advisor at Soeder, advisor to AENU (impact tech fund), and angel investor at Blue Impact Ventures backing climate-tech founders. Former co-founder of SwissCommerce; lecturer at HWZ; Executive Program at Stanford and climate-science studies at ETH Zurich. Started Herr Nilsson to put that operating experience where it matters most - the back office nobody photographs.

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Anna Alex

Co-founder

Serial founder and angel investor in climate and nature tech. Co-founded Planetly (corporate carbon management software, scaled to 350+ customers before acquisition by OneTrust) and Nala Earth - her current venture, crop risk intelligence for food & beverage procurement, with customers including Mars, Arla, HiPP and BASF. Angel investor via AKA Ventures (40+ portfolio companies). Board member of Zoologische Gesellschaft Frankfurt (Frankfurt Zoological Society); advisor to Capacity.eco. Runs the Wild & Free Animal Fund. Co-author of two SPIEGEL bestsellers; named one of Europe’s Inspiring Fifty and Most Inspiring Women in Tech. Master in Economics, University of Freiburg.

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Advisors & partners

We are in conversation with conservation practitioners and funders who review our findings before anything is built. The first names joining us as advisors:

Lawrence Leuschner

Advisor

Founder of Capacity.eco, the world’s first non-profit venture studio for biodiversity - building Moonshot Missions such as The Shield, which protects the Amazon together with Indigenous communities. Previously co-founder and CEO of TIER Mobility, Europe’s leading shared-mobility operator, and of reBuy. Serial tech entrepreneur who has built and scaled ventures across Europe.

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Maja Göpel

Advisor

Political economist and sustainability transformation scientist, honorary professor at Leuphana University and bestselling author of “Rethinking Our World”. Co-founder of Mission Wertvoll.

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Christof Schenck

Advisor

Biologist and Executive Director of Frankfurt Zoological Society since 2000, leading conservation programmes in 18 countries and co-founding the Legacy Landscapes Fund. Recipient of the German Environmental Award 2022. Began his career studying giant otters in the Peruvian Amazon.

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